Self-published authors often have trouble connecting
their books to a market. As a self-published author, I know what it’s like to
need a way to market my ebooks.
In “7 Bestseller Book Marketing Strategies for Fiction
Writers” Jonathan Gunson says that due to Amazon and self-publishing,
publishers only promote top 1% of authors, and so even if you don’t
self-publish, you will be doing a lot of the marketing legwork, so you need
some good strategies to market your self-published book. http://bestsellerlabs.com/7-bestseller-strategies-for-writers/
http://bit.ly/1S9rH5Y
In "10 Winning Marketing Strategies for your
Self-Published Book", Robert Bidinotto explains that traditional publishers will
let you do the marketing, which is not so different from what self-published
authors must do, so it's important to know the best ways to market your self-published
book.
http://www.bidinotto.com/2013/03/10-winning-marketing-strategies-for-your-self-published-book/
I’ve distilled 3 tips from these 2 articles that will
help you market your book to its maximum potential.
- Write
sequels: Make sure you have the best book possible to start with, and then
write sequels. Hook people with characters and plot, addicting them to one
novel after another.
- Target
your reader: A narrowly focused genre will draw a specific, enthusiastic
audience. Know your audience—its age group, its hangouts on social media, its
passions.
- Create
a brand: Hone what’s unique about you and make it go through all of your promotions.
Have a good platform to propagate it--a central blog, a hub to showcase all of
your content.
Using these tips, be consistent and persistent, and you
will sell copies of your book in no time!
- I am
a self-published author of 2 sci-fi books, Justice Lost and Beyond the Rim. I’m
passionate about finding exciting new ways to market books. I’m taking the
Social Marketing Specialization with Coursera at: http://bit.ly/1N5wtx2. You
can find me on Twitter, LinkedIn, and Tumblr.
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